Nature's Purest is driven by providing healthy, natural products and toys for your baby. Founded in 2006 in South Leicestershire in the UK, Nature's Purest manufacture baby clothing, toys, wraps and accessories made from soft and luxurious organically grown cotton, which allow your baby's skin to breathe easier. All their products are produced from naturally coloured cotton, which is a pigmented fibre that grows in shades of green and brown, so there is absolutely no dyeing necessary. They are manufactured without using toxic fertilisers and chemical pesticides ensuring environmentally sustainable production and the company adheres to the highest ethical labour standards. The adorable animal designs and characters and the soft and cuddly feel make the Nature's Purest range very appealing for babies and parents alike.